Why Madder Much?

Manjishtha, also known as Indian Madder, is popular in the dyeing process for soft pink to deep red tints, derived from the root of Rubia Cordifolia.

Our label represents this intrinsic part of Indian craft that derives its colour from bountiful nature.

Madder Much, is a brand of Studio Indieco.
We encourage makers, creators, and writers to enrich each other's journey and lead the way to a thoughtful practice.

ARTISAN ENGAGEMENT ‣ FAIR ETHICAL SOURCING ‣ EARTH SAFE PACKAGING ‣ HOMEGROWN BRAND ‣ SUPPORT LOCAL ECONOMIES