Founder

As an entrepreneur, Anita Chandramohan has traversed the country, exploring traditional crafts and their prevalent patterns in local communities. In the undisturbed bubble of India’s craft centres, she soaked in nuances of indigenous craftsmanship and its interweaving socio-economic dependencies. This soon led to a deep passion for hand-crafted products and finding ways to weave them into urban subtleties.

To Anita, the craft itself is timeless, but its interpretations can be modelled to reflect the changing times. Branching from this journey was a career spanning 15 years in architectural and apparel design with specialisations in sourcing, design development and marketing.
Now, Anita is bringing her aesthetic and design philosophies to life with her new brand.

Madder Much is an inspired resort-wear brand romancing the seas. The brand courts women and their love for idling along seashores, watching the sun dipping into the sea, and carrying conversations with the ocean breeze.

After all, it’s Mediterranean somewhere. Always.
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